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A Bit About Us

Our Story

The idea behind the DL Fender Adjuster came out of the same type of pragmatic, grass roots entrepreneurial thinking: keeping it simple! After tiring of tying and readjusting fenders on the same cleats as the stern and spring lines, Wally created an adjustable device that utilized a fixture on many power boats: rod holders. They are found on a majority of power boats and installed on 100% of center cockpits.

Initially, he created a device for his own personal use only to have many boaters ask where they could purchase one. After some prodding from Wally’s wife and his son Adam, Wally agreed to patent and manufacture the DL Fender Adjuster as long as Adam would set up and run the company. It was an offer Adam couldn’t refuse. Adam formed the company in Dallas, TX, where the first person they were lucky enough to welcome aboard was their Head of Sales Ralph Perez.

Hence, the DL Fender Adjuster was born. It has one piece, no moving parts, strong build quality and is guaranteed for life. There’s one model for rod holders and another model for sailboat stanchions. They are being sold directly to our customers on this site, all over North America at local Marinas. Plans for international sales and an Amazon presence are in the works.

As any dedicated boater will tell you, the fun and adventure comes paired with a long list of tedious tasks and responsibilities. The DL Fender Adjuster helps lighten a skipper’s load.